June 25, 2025
6 Smart Sales Strategies for a Hot Outdoor Living Season
1. Leverage Seasonal Storytelling
Create displays and marketing content that tap into the summer lifestyle—think family cookouts, backyard makeovers, and patriotic holidays. Use visuals, videos, and real-life testimonials that show your products in action during peak summer moments.
2. Bundle Products for Backyard Upgrades
Encourage higher sales volume by bundling items that go together—like a grill, accessories, and outdoor furniture. Offer themed packages (e.g., “Ultimate Summer Grilling Kit” or “Backyard Patio Starter Set”) with a slight discount to create more value.
3. Highlight Energy-Efficient Cooling and Ambiance Options
Summer isn’t just about heat—many customers want to cool down. Promote shade solutions, outdoor fans, misting systems, and fireplaces with ambient summer settings to extend evening entertaining. Market versatility across seasons to show value beyond summer.
4. Capitalize on Holidays and Local Events
Time promotions around the Fourth of July, Canada Day, Labor Day, and local festivals. Create limited-time deals or in-store events tied to these celebrations to boost urgency and foot traffic.
5. Promote Financing and Installation Services
Higher-ticket items like grills, fire pits, or custom patio furniture can be easier to sell when financing or white-glove delivery/installation is available. Make sure your team mentions these services to ease purchase hesitation.
6. Train Your Team on Product Knowledge and Upselling
Ensure staff can confidently explain the benefits of different fuel types, material choices, and add-ons. A knowledgeable team that understands how customers use their spaces in summer can turn browsers into buyers and boost average ticket size.