August 04, 2025
HPBA's Smart Strategies for Summer Success
Summer is the peak season for grilling and outdoor living, making it a crucial time for HPBA retailers to shine. Whether you’re bringing on seasonal staff or refreshing your sales floor, a little strategy now can lead to stronger customer experiences and increased sales.
Start by training staff on the basics: fuel types, key product categories, and common customer questions. Even part-time team members can help drive sales when they’re equipped to guide shoppers through decisions on grills, fire pits, and outdoor kitchens. Use short daily huddles to keep product knowledge fresh.
It’s also a great time to encourage add-on sales. Suggest accessories like grill covers, utensils, fire pit glass, or hearth remotes to improve the customer’s experience. Framing these items as solutions, not just extras, helps customers feel supported and engaged.
For hearth retailers, summer is a valuable window to invest in training, refresh your showroom, and reconnect with past leads. Get ahead of the fall season now with staff education, early promotions, and updated displays that highlight what’s new and what’s coming.