November 10, 2025
Staff Spotlight: Meet Heather Brand, HPBExpo & Membership Sales
At HPBA, our success is built on the energy, relationships, and creativity of our team. This month, we’re excited to introduce Heather Brand, who leads HPBExpo and Membership Sales, connecting companies and members with opportunities to grow through HPBA.
“Heather brings a thoughtful, member-focused approach to everything she does,” said HPBA President & CEO Jill McClure. “She’s proactive, enthusiastic, and deeply invested in helping our exhibitors and members get the most value from their HPBA experience.”
In her role, Brand spends her days researching potential exhibitors, reaching out to manufacturers, and identifying ways to strengthen the mix of companies featured at HPBExpo.
“I look at past HPBExpo surveys to find underrepresented groups or missing manufacturers that would make the show more complete,” she explained. "As I learn more about HPBA's member benefits and the value exhibitors gain from exhibiting at HPBExpo, I'm excited to see how much value we bring."
What keeps her motivated is the people behind the products. “Getting to know manufacturers and hearing the passion behind what they make is the best part of my job,” she said. “It’s encouraging to be in an industry where people love what they do and stay in it for years.”
Outside of work, Brand spends much of her time with family and her church community. “I love being around people, family, friends, and even strangers,” she said. “Three of my four children serve in the U.S. military, so keeping up with their adventures is always exciting.”
We’re thrilled to have Heather on our team. Her energy, curiosity, and relationship-driven approach are helping HPBA and HPBExpo continue to grow stronger every day.